Read to find out why local SEO is like organic SEO, but still has subtle differences. Keyword research, content, links, and on-page technical SEO is the same but are geared towards a local focus.
It is important to get all these angles for your cleaning business’ website. As well as beat the other cleaning business competitors in your area.
The content on your site should have a local focus that targets searches made by people in the surrounding area of your cleaning business. Using local city names in content is an example of a focus.
Local Focused Keyword Research for Cleaning Owners
Keyword research for localized search is not all that different from regular SEO, except for a few aspects.
People these days used devices like smartphones, Amazon Echo, and Google Home. This is important to know since these devices let users use voice search when accomplishing local searches.
It’s way less work for a user to say “find a house cleaner near me” , “find a residential cleaner near me” or “find a commercial cleaner near me” for most people than it is to type it in their phone. So, it makes sense to see a rise in local cleaning business queries based on conversational voice search.
If your cleaning business offers different cleaning services, try out keyword variations that include questions about each cleaning service.
We recommend using SEMrush’s topic research tool and AnswerThePublic all provide ways to see questions people are searching for when looking for a cleaning business, as well as search volume.
Why Content is Important to Your Local SEO Efforts
Creating content with a local focus is very important for your local SEO campaign.
Depending on your cleaning business focus; whether residential or commercial. Content with local focus, depth, breadth, and knowledge does better usually..
Here’s one thing we don’t recommend:
Don’t write the type of content like Wikipedia.
This type of content is usually thin and provides little value. The research put into the content is usually thin as well. This type of content will not help and adds little value to your SEO campaign.
Local SEO Links for Cleaning Businesses
Links are somewhat different than organic SEO.
When acquiring links, it is important to read Google’s Webmaster Guidelines. You don’t want your link to result in a manual or penalty action from Google.
Building any links that violate Google’s Webmaster Guidelines, Google will detect them. Your entire website could disappear from the organic search results before you know it.
Local SEO Link Categories
Here are link categories that make up a quality local SEO link profile. These include:
- Citation / NAP sites
- Local directory websites
- Industry-related local sites
- Local partner sites
- Local chamber of commerce sites
- Local newspaper sites
What are Citation / NAP Sites?
Citation / NAP sites are where you submit your money to increase its local search presence.
These citation sites are for the most part NAP-focused. NAP means name, address, and phone number that you would like to show on these sites
These citation sites are help increase your citation / NAP presence on Google.
Local Directory Websites for Your Cleaning Business
We recommend that you focus on local directories as the general link categories.
When you build out citations in these local directories, these will help your cleaning website’s link authority for local searches.
What are Industry-Related Local Sites?
These local sites usually have local link opportunities. These will help your site increase the value of your link citation profile. As well as help with authority and uniqueness.
Here are some types of industry-related local sites:
- Newspapers
- Schools
- Universities
- Government associations
Local Partner Websites for Cleaning Businesses
For the most part, these sites are local partners of the business.
Getting links from your cleaning business partners locally to acquire links isn’t a terrible idea. Don’t do it in excess though, Google does not like this.
It is helpful to do link exchanges in excess to manipulate page rank
It is hard to find out how many links would be excessive, but you could figure it out with some testing.