It can be very stressful when trying to figure out how to advertise your residential or commercial cleaning company on the internet. It is hard to figure out where to start and what to do. One of the first things I recommend is to sign up for your cleaning business with a Google My Business listing.
What is a Google My Business Listing?
To begin, I’ll simply explain what a Google My Business is and how it can help your cleaning company. A GMB or Google My Business page is to list your business for Google and to show potential customers all your company features such as phone number, address, or website. This is most likely how your cleaning company will be featured across Google and its networks.
It is super important that this listing is accurate and up to date with all your cleaning companies information. This will most likely be the first thing Google searchers will see when they search for your brand name. Your cleaning business will definitely seem more professional and trustworthy to leads.
How to Advertise Your Cleaning Company on GMB
To be successful in any business, it is important to have trust and an online presence that can help potential customers gain more trust in your company when you show up in search. It is super important to make sure you set up your cleaning business to pop up in Google Maps when setting up your cleaning company’s Google My Business page.
Step One: How to set up a Google My Business Listing for your cleaning company
To set up your cleaning company listing on Google My Business, you will have to go to google.com/business and then log into your cleaning company Google account (or create a new one.)
The next part of the process is to fill out the rest of the information about the business. Don’t skip through these parts or fill out the least amount of information. Your business will get more presence in search with the information you fill in for your business.
Check the box that says “I deliver goods and services to my customers.” Your cleaning business doesn’t (most likely) offer these kinds of services.
Continue to input the most amount of information you can about your cleaning business. Your business will be more credible and trustworthy to potential customers.
Step two: Get your business verified on Google
The next step is to verify your cleaning company on the Google My Business page. This makes your business more trustworthy and legitimate to customers.
There are many ways to get your business verified on the Google My Business listing page. Verification options include by mail, email, and by phone. Choose a verification option that works for your business and follow all instructions that Google gives you.
Step three: Set up your GMB Listing to get cleaning leads
You have to make sure you fill out all the categories of your cleaning company. Google will help you along the way and give you explanations.
Here are some cleaning service category options for Google My Business:
- commercial cleaning service
- residential cleaning service
- house cleaning service
- janitorial services
- Pool cleaning service
- Upholstery cleaning service
- Window cleaning service
- curtain and upholstery cleaning services
Make sure that your business address is the same on your website and other directory listings. This will make sure Google displays the correct information to users.
Put your business hours in next and also your service area. This is important because you want to make sure you get customers and leads in the area where you offer cleaning services. You can also add in your the phone number of your business. Only add it if you answer the phones because customers will call for more information.
Next, you can add your cleaning company’s website and a link to your cleaning business’s appointment setting page.
Tip: Use GMB photos to gain more leads for your cleaning business
A useful tip to help get more trustworthiness and improve your Google My Business listing presence is to add photos. Add as many quality photos as you can. Stock photos won’t do the job though.
Show photos of your cleaning employees happy and on the job, this will make your business more trustworthy for potential customers. They will want to see who is coming to home or business, which gives a better chance of getting your company the job.
The photos that you upload can also be geo-tagged to any location. This helps rank better on Google Maps. These send more information to Google that your cleaning business does these cleaning services at the locations. It is hard to rank in other locations, other than where your company is listed.
Tip 2: Reviews for Google My Business are Important
Getting reviews of your cleaning business is super important and should be focused on. These reviews matter and putting them on your Google My Business listing will make a difference for your rankings.
It would be great when people search for “commercial cleaning service in {town}” or “residential cleaning service near me” that your business showed up. This can happen when your business gets more reviews than other cleaning businesses.
It isn’t a coincidence that businesses with the most reviews show up in the top results. Reviews and testimonials are super effective for Google My Business Listing.
Google Maps will show cleaning businesses that have many positive reviews and fill out all the information possible. Most potential leads will contact the top businesses in the map pack first.
This is why it is important to get reviews from your cleaning customers.
Tip 3: Use GMB to rank higher in Google maps
It is important to stay up to date on creating postings on your Google My Business listing. This shows Google that your cleaning company is active and will show this to new customers.
When improving your company search presence, it is important to keep adding new pictures and regularly add posts. Google will see your business is active and show your company more often.
To summarize, invest time and fill out the most information you can for your Google My Business page. This will help your cleaning company rank better on Google maps to get more quality leads and traffic.