For this post, We’ll help you learn about Google local services ads and how they can benefit your cleaning business.
The Basics of Local Service Ads
When local service business ads are searched for on Google, You’ll typically see a block of three companies that are featured.
These local service ad company blocks will include:
- Business Name
- Star Ratings
- Hours of Operation
- Phone Numbers
- Years in business or different info
Here’s an example of local service ads when searching “commercial cleaning services”:
When these local ads appear in the SERPs when potential customers are searching using a town, city, or zipcode. Google users will that list of three businesses and can click on the cleaning business listings to get more information on the company.
In this local service ad example, the user can see that this business is family-owned and operated and offers free in-home estimates. Reviews can also be seen by users for this particular company. If the user likes this ad and information on it, they will book an appointment about this business’ cleaning services.
These are easy to set up and use. This will definitely help your cleaning company get more leads that convert.
How to Set-up Local Services ads for Your Cleaning Business
They are super simple to set-up. Read these steps:
- Sign-up to Google Ads. Sign up as a cleaning service provider and list your services offered (commercial cleaning, residential cleaning, deep cleaning, moving clean, office clean, housing cleaning, etc.)
- Add your daily budget. Set how much you want to spend based on month and keyword research. It is important to do some keyword research using the geography you want to target and see how much cost per click will be. You want to be competitive.
- Pull together some ad creative and start the campaign. Once these campaigns have been created, you can start to find some leads for your business. Make sure to keep an eye on these ads to make you don’t get any budget waste.
Why You Should Use Local Service ads for your Commercial or Residential Cleaning Company
Here’s some reasons why you should invest some marketing budget into local service ads from Google
- Only pay for the leads that only contact your company
You only pay when google users calls your business, leaves a voicemail, sends a text, or sends an email.
- Build trust with a Google Guarantee Badge
The Google Guarantee badge will help users gain trust with your company instead of searching for reviews all over. Put yourself ahead of competitors with this badge and save potential leads some time.
- Gain Google market share in search results
Create some opportunity for your cleaning business in the search results amongst the other search ads and organic results. More search presence will give your company more exposure and make it easier to get leads