Digital Marketing Strategies to Get Airbnb Cleaning Leads

It’s no surprise that Airbnb is growing with the real estate market craze right now. More and more people are investing in becoming investment property owners for extra income.

Hiring cleaners is one thing that new owners might not think about when becoming Airbnb hosts. This is where your cleaning business will come to help. Here are some strategies to get more cleaning clients that are Airbnb hosts

Add a service page to your website focused on Airbnb Cleaning

Your cleaning business’ website should have an SEO-optimized service page focused on Airbnb cleaning. Having this page will let potential Airbnb cleaning clients know that you offer these cleaning services.

If you don’t have this page, potential leads might think you don’t offer these services. They also might think you don’t have the proper knowledge when cleaning an Airbnb property.

When you optimize these pages for organic search or SEO optimization, this will make it easier for people searching for “Airbnb cleaning service.” This is super important to remember when adding this service page.

meta data example for airbnb cleaning service page

Include positive reviews from current or former Airbnb clients that have used your cleaning business’ service. Also, include a FAQ section that addresses common questions people with Airbnb cleaners. Pair this with, schema markup and that is great for SEO.

frequently asked questions for airbnb cleaning services

Create Keyword-Rich Airbnb Blog Posts

It is also a great addition to add blog posts that are centered around Airbnb cleaning and have a localized focus on these posts. These posts should be informational and provide value.

You could get SEO traffic for people searching for “what is a typical Airbnb cleaning fee”. This is a common question vacation rental owners would search.

common airbnb hosts questions for cleaning

These types of blogs help build E-A-T or expertise, authority, and trustworthiness of your cleaning service site to Google. This is important when ranking your page and website. 

It is important to make these blog posts readable and not keyword-stuffed. Making the blog post relevant to what the person is searching for should be the goal of these posts.  

To find what people are searching for to use for posts. You can use a tool like SEMRush that provides a keyword research tool. You can also search questions on Google itself. From here, you can see related search terms that Google users are searching at the bottom.

related search for airbnb questions

Find Airbnb Owners Directly with Facebook Groups

This is another method where you can go directly to Airbnb owners. Find Facebook groups that are centered around being Airbnb hosts. There’s a Facebook for anything and everything.

facebook groups for airbnb hosts

These are easy to find. Log in to Facebook, search “Airbnb hosts” or “Airbnb” and filter by groups.

Join any of these groups or all of them. This is where you can network with potential leads and post helpful blog posts. You can find the right traffic for your website this way.

This a way to find more information about what questions Airbnb owners are asking about cleaning services. You can post questions to the group and create discussions to gather more information.

You could possibly find new clients this way. This will help find cleaning leads that haven’t hired a cleaning service or have hosts switch over to your service.

Use Facebook Ads to Target Airbnb Hosts

Facebook ads are another great source to get prospective leads to your website and offers. Using this along with organic marketing is a strong strategy to get more cleaning clients.

When you have created your service page and blog posts that are targeted towards Airbnb cleaning, you can send traffic to these pages. Another idea is to create a discount code, offer, or guide download directed to Airbnb hosts as a lead magnet.

Make sure to choose the right audiences when targeting your ads. You can target by finding Facebook groups directed towards Airbnb hosts. You can compile a list of groups and pages that have an audience perfect to target with your ads.

When you build up enough traffic to your website, you can create a lookalike audience based on the Facebook traffic. This will help with a better conversion rate and less ad spend.

Create Google Ads Campaigns to Target Airbnb Hosts

Google Ads is a great way to target and acquire Airbnb hosts as cleaning leads. You’ll want to send traffic to Airbnb cleaning page, blog posts, guides, offers, or discount pages.

When running Google Ads campaigns, these will be more targeted since you can find people that are searching for Airbnb cleaning services.

With this in mind, it is important to do keyword research to make sure you are targeting the right traffic. This helps makes sure you’re not wasting ad spend on the wrong keywords. This is fairly easy to do, you can use Google Keyword planner to terms for Airbnb cleaning services.

It is important to have a fully optimized campaign using all headlines, descriptions, and extensions. Also, make sure to have a relevant landing page with keywords that are related to your targeting. The more optimized the landing, the more your campaign will convert. Which, will make the cost per lead less.

Conclusion

To summarize, there are plenty of strategies to get Airbnb hosts as cleaning clients. It is important to have a marketing plan that involves the Airbnb cleaning service page and posts.

This content will help with E-A-T (expertise, authority, trustworthiness) for potential cleaning leads and Google. 

This Airbnb cleaning centered content can be used for:

  • Facebook group posts for Airbnb hosts 
  • Facebook Ads
  • SEO
  • Google Ads

Share this content by Facebooks groups and pages that are centered around Airbnb and Airbnb hosts. This will help gather relevant traffic to your site.

Google Ads is another perfect way to target potential Airbnb hosts by finding the most relevant keywords. 

Such keywords as:

  • “airbnb cleaning services near me”  
  • “airbnb cleaning”
  • “Airbnb cleaning services”
  • “Airbnb cleaning services in {city}”
  • {city} airbnb cleaning services”

You can find potential Airbnb cleaning leads in no time with these ways.

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