Are you starting a junk removal company or do you need to reevaluate your marketing plan?
It is super important to have the right marketing strategies to be competitive with the top junk removal businesses online. This is a very competitive industry since it is low cost, low barrier to entry, and is easier to manage.
I’m here with some simple ways to increase junk removal leads and help grow your junk removal company through digital marketing & regular marketing.
Here’s a list of 13 ways to increase junk removal leads:
- Website
- SEO
- Blog Posts
- Google Ads Search Campaign
- Google My Business
- Facebook/Instagram Ads
- Email Marketing
- Local Service Ads
- Google Display & Remarketing Ads
- Organic Social Media Posts
- Thumbtack
- Craigslist
- Facebook Marketplace
Tip 1 – Create a Junk Removal Website That Stands Out
This is at the top of the list for digital marketing. Making a website that draws attention to a potential lead is important.
Create a website with these aspects in mind:
- Easily navigable website
- High-quality photos showing services provided
- Easy to find contact information (phone number, forms, & email)
- Buttons that guide to service pages
- Clean color schemes
- Accessible for people with disabilities
- Fast Loading Times
- Mobile-Optimized
Example of Junk Removal Website
Tip 2 – Make Your Junk Removal Website SEO Optimized
Having a great-looking website is one thing, but making sure your junk removal website is optimized for Google search traffic is also important.
SEO optimization can be difficult to do and takes time to see some results. It is well worth it though because eventually, you can rely on this channel rather than Google Ads.
This is a simple list of what will help your site with SEO:
- Your site is technically sound for speed and mobile
- Service pages are optimized with relevant junk removal keywords
- The content is not thin and provides enough information for visitors
- Quality backlinks from relevant websites
Example of Meta Optimized Website
Tip 3 – Blog Posts with Junk Removal Keywords
Adding blog posts to your website targeting the top of the funnel would help drive new traffic to the website. Making sure to do the proper keywords and content planning is important.
Providing potential leads with quality information and executing search intent will help your website rank. This traffic will be more likely to convert and you will be able to get more data about your audience in Google Analytics.
Junk King’s website shows how to properly use a blog for a junk removal business.
Tip 4 – Create a Google Ads Search Campaign Strategy
Using a Google Ads search campaign for leads is great because you can target people directly searching for your junk removal business.
Doing the proper keyword research, creating compelling copy, using all applicable extensions, and ongoing optimization will do wonders for your search campaign.
It is also important to have a healthy amount of budget to be competitive in your budget.
Google Search Ads for “Junk Removal Company”
Tip 5 – Create a Google My Business Page
Having a Google My Business is essential when ranking against your junk hauling competitors. A Google My Business page allows customers to call, get directions, and visit your website. A GMB listing shows hours, reviews, and ratings.
It is important to optimize your Google My Business listing with:
- Service areas
- Services
- Photos & videos
- Logo
- Team
- Identity
- Before & after photos
- Posts
Junk Removal GMB Listing
Tip 6 – Invest in Facebook/Instagram Junk Removal Ads
Facebook/Instagram ads are another great way to create ads when looking for potential leads.
Create a lookalike audience using traffic from your Google Ads traffic with your Facebook pixel.
Target these audiences in Facebook/Instagram ads and use captivating images or videos.
Tip 7 – Gather Customer Information for an Email Marketing List
When you have a well-built website, you can put in a pop-up or opt-in area for people on your website to sign up for your newsletter.
Creating a funnel for junk hauling customers is important. Make sure emails are short and to the point to keep your email list focused.
Here’s the type of emails your business should be sending:
- An introduction email
- A coupon offer to keep customers remembering you exist
- Blog posts with helpful info
- A recent post of your latest cleanout jobs
Tip 8 – Get Your Junk Removal Business Google Guaranteed
Getting your junk hauling business Google Guaranteed is the newest availability. The new Google local service ads are pay-per-lead.
When approved your business will get a Google badge of trust so you’ll be more credible and trustworthy to prospective leads. These ads are at the top of the results.
Here are some junk removal company categories that can be Google Guaranteed:
- General junk removal
- Furniture removal
- Appliance removal
- Construction waste removal
- Hazardous waste removal
- House/garage cleanout
- Donation pickup
- Electronic water removal
- Yard waste removal
Tip 9 – Google Display and Remarketing Display Ads
Google display and remarketing display ads are another way your business can use to get junk removal leads. Display ads use responsive or HTML5 ads. Responsive ads allow for a bunch of images, logos, descriptions, videos, and more.
You can target segments of users based on your analytics data. You can also retarget previous visitors to your site using a Google site tag.
Tip 10 – Use Business Facebook/Instagram Page to Create Posts
This is another way to get leads to your business. Creating a business page on Facebook or Instagram allows people to find your business when searching on those platforms. Making sure to connect to your website, contact information, hours, phone number, and address is very important.
You can create posts on Facebook and Instagram showing the junk removal services your business has done. Keeping up to date on these platforms shows Google and other search engines that your business is operating.
Junk Removal Facebook Page
Tip 11 – Signup to Thumbtack to Get More Junk Hauling Leads
Thumbtack is a platform that allows homeowners to find services to get home projects done. Creating a profile allows customers to find junk removal professionals like you. On this platform, you pay for leads. The cost of the lead depends on how valuable the job is.
Thumbtack Junk Removal Search Tool
Tip 12 – Create Craigslist Posting for Your Junk Removal Business
People still use Craigslist when looking for business services. Use these posts to show off your business with any information and pictures you have available. You don’t have to pay for leads on this platform. You can also post in different cities or areas based on your services.
Tip 13 – Use Facebook Marketplace to Create a Listing
Facebook Marketplace is a platform like Craigslist. Here you can post more information about your junk hauling business and people can message your business here for free. Just like any other posts, you can add pictures, videos, and a description of your business and services.
Facebook Marketplace Posts
Now, get to work! There are plenty of ways to get leads online for your junk hauling business. Some are free and some are not.
Digital marketing requires time, effort, consistency, and accuracy. It is always advised to have a plan and schedule for all these ways. Being actionable on these tips will be what gets you ahead of your junk hauling competitors.
Thanks for the post!